More and more, companies are looking to establish a coaching culture within their organisation. In times of increasing scepticism surrounding traditional performance appraisals, with market-leading companies like Accenture, Adobe and Deloitte having already abandoned them, there is a drive to move towards continuous methods of evaluation and performance tuning, with feedback and support provided on …
Ross Golightly, Managing Director of Sphera Consulting, shares some insights on growing your business into a saleable asset. There is a school of thought that says “the only reason you start a business is to sell it”. Whilst I don’t think it’s as black and white as that, I do think there is some merit …
Every business should have a cash flow forecast so that it can project the amount of money coming into the business (inflow) and the amount of money leaving the business (outflow). Your cash flow will help you to identify peaks and troughs in your finances. Used effectively it is a valuable tool for your business. …
Investing in quality product photography is one of the most effective ways you can increase your visibility and sales from the web. Good product photography will enhance the perceived value of your products and increases the credibility of your business – but it doesn’t need to break the bank. Before we go on, firstly, ask …
How to take great product photos with your phone Read More »
With the majority of businesses in the North East now working remotely – we’ve joined forces with Digital Allies to look at tips to help you run your business from your phone. Your phone is one of the most powerful tools at your disposal. As well as keeping in touch with clients and customers, it …
Are you self-employed in some capacity? Working alone? Tired of your own company? Connect to the network. The world of networking. Because we all need to if we know what’s good for us. None of us is a self-employed island. Of course, it’s possible to go it alone, but life’s that much harder when you’re …
The loneliness of lone-working: Going solo and working the net Read More »
With the platform’s 10 year anniversary making an appearance in 2020, it’s impossible not to reflect on the incredible journey that Instagram has been on; from its humble beginnings as a simple photo-sharing application, to now standing as a global entity that serves as a source of income for many businesses. If you’re keen to …
How do you get from providing good customer service to providing a great customer experience? Why not try walking in your customers’ shoes. Think about their journey and every touch point they experience with your offer. Only if you understand the end to end journey your customer takes, listen to their needs (and their expectations) …
Know the difference between customer service and customer experience? Read More »
In the current economic climate, it’s more important than ever for businesses to find ways to stand out, streamline their operations, and rethink their approaches. Yet as many struggle to stay ahead of the competition, or even stay viable, the day-to-day activities are more than enough to grapple with – especially for small businesses where …
How many Management Consultants does it take to change a lightbulb? Read More »
With COVID-19 still affecting how the world conducts business in a face-to-face setting, developing your own focussed and effective digital marketing strategy is more important than ever. Not only so that your business is simply able to continue expanding, but also because utilising the various platforms, tools, and techniques gifted to you through the world …
3 Reasons Your Business Needs a Digital Marketing Strategy Read More »
